
About Papermoon Diner
Papermoon Diner is an iconic Baltimore diner, not only for its food but also the quirky and eccentric design they’ve implemented all through the restaurant. It’s a must-visit diner if you’re hungry and in the Baltimore area.
Goal
Papermoon Diner had been using a Flash-based website for many years, which significantly reduced their findability—both for search engines and for users trying to search within the site. Addressing this issue was a top priority, along with reducing the loading time. They couldn’t update their menu without letting their Flash developer know about each change, so another request was to create a menu that was easy to update. Lastly, they wanted a site that was mobile friendly for those on the go, so they could provide easy and fast access to their hours, directions, and menu—all within a few clicks.
Result
One particularly unique aspect of Papermoon is its decor. Walking into the ‘Moon is like going to Disney Land, there are so many things to look at. With that in mind, we went with a full photo website to exhibit the space’s colorful energy, artistic environment, and succulent food. We coded the site using responsive design to accommodate both desktop and mobile users.
I often find myself searching for restaurant directions on my mobile device. Usually, after finding the site, I have to retype the address on a mapping site for directions. To make it easier for visitors to the ‘Moon site, we made the address a direct link to Google Maps. One click will forward the user to a map on their mobile device or on a desktop.
Papermoon updates their menu by printing from a PDF. To bypass redundancy of labor (creating a PDF for their menu and separately updating the data for the site), the menu on the website is now a link to the same PDF. Once the PDF is updated, Papermoon staff can simply upload the PDF to the server and it is done.
Visit www.papermoondiner24.com to see their site. Here is the before and after of the website.
Roles and Technical Note
- Concept, design, and code
- Coding: PHP, HTML/CSS
- Organic SEO, Responsive Design
- Browser comptibility: IE7 to IE9, Firefox, Chrome, Safari, Opera
- Mobile Friendly: Yes
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